Taylor Swift's Beef With Justin Bieber's Manager Goes Public

Celebs July 2, 2019 By Hugo

Taylor Swift has spoken out against the $300m acquisition of Big Machine Records, the Nashville- based record label that discovered her at 14.

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The country label was recently sold to Ithaca Holdings, a music investment business managed by Scooter Braun, best known for discovering a 13-year-old Justin Bieber on YouTube.

While the prolific songstress has endured a soured relationship with Justin Bieber in recent years, her main issues lie with Braun, who she claims, along with Big Machine CEO and founder Scott Borchetta, bullied and manipulated her into handing over her life's work.

What followed was a sensational war of words as Swift fights against the age-old struggle of artists being controlled by corporations that are much bigger and powerful than them.

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Borchetta insisted that Swift had every opportunity to buy back her masters yet Swift claims she was only given the option of receiving an album back every time she released a new one on the label, an offer she rejected. 

Swift subsequently departed from her long-time label to sign a deal with Universal Music's Republic Records, leading Borchetta to sell up and cash in on the company's most profitable assist.

The sale to Mr Braun, who manages long-time Swift nemesis Kanye West, is thought to be another reason why Swift has taken the news as she has.

On social media, Swift issued a rallying cry to fellow artists to be more cautious when dealing with poweful record companies. 

“Hopefully, young artists or kids with musical dreams will read this and learn about how to better protect themselves in a negotiation," she wrote on Instagram. 

A silver lining from all of this- at least for Swift- comes from a recent Financial Times article which suggested that the singer's words had the potential to warn up-and-coming artists of how not to fall for the many arriviste loopholes employed by influential record companies. If this proves to be the case, the power struggle between record companies and the artists could very much go full circle.


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