Climate change is one of the most pressing issues of our time and the cheapness of air travel in recent years hasn't helped the environment due to the proliferation in fuel emissions.
However, a new breed of aeroplane might be on hand to help. Taking the mould of a V-shaped plane influenced by the Gibson guitar (yes, really) it is thought to burn 20% less fuel than the most efficient planes. While the model is still in development, a prototype will take flight later this month.
The brainchild of aeronautical researchers at Delft Technology University in the Netherlands, the ambitious prototype is being funded by the Dutch airline KLM.
If the prototype is a success, it could very well signal a new dawn for airlines and how we travel in the near future.
While its wingspan matches that of a conventional aircraft, regular models could carry up to 314 passengers because the wings are where the passengers will sit.
The KLM chief executive has described the fuel-saving model as one of the most 'sustainable aviation initiatives' in recent memory.
Peter Vink, professor of Applied Ergonomics and Design at the Faculty of Industrial Design Engineering and who was also involved in the exciting and innovative project said,
"The new shape of the aircraft means we have exciting opportunities to design the interior, making flying more comfortable for passengers," he said.
"For instance, as part of the Flying-V research, we're looking into new options to having a rest or taking meals on a plane. Offering food from a buffet is one of the options we're sinking our teeth into."
The Flying-V will be tested by researches at low speeds in October to see how well it can cope in a variety of altitudes and environments.