Twitter will no longer constrict users to 140 character tweets- the majority will have double that.
The roll-out has pleased many in the Twittersphere, with a test trial in September suggesting that by having more characters, Twitter will become more interactive and innovative than it already is.
Of course, many users quickly made full use of the service, like user @mrjafri, who tweeted the lyrics to the theme song of the wildly popular 90s TV show, The Fresh Prince of Bel-Air.
However, others took a more cautioned approach to the new layout, with CNN correspondent Dan McKenzie of the opinion that quality over quantity should still be adhered to when tweeting.
Though in a blog post published on Tuesday, the Silicon Valley giants admitted that only 5% of tweets sent during the September trial period was longer than 140 characters, which may be of some consolation to users like Dan McKenzie.
"We - and many of you - were concerned that timelines may fill up with 280 character tweets, and people with the new limit would always use up the whole space," wrote product manager Aliza Rosen. "But that didn't happen.
"People in the test got very excited about the extra space in the beginning and many tweets went way beyond 140. We expect to see some of this novelty effect spike again with this week's launch and expect it to resume to normal behaviour soon after."
What are your thoughts on this? Are you all for longer-winded tweets? Or do you side with the British writer George Orwell, who always advised writers never to use a long word where a short one will do?
Let us know in the comment section below.