Iceland's bucolic Fjadrárgljúfur canyon is no longer open to visitors because tourists, many of whom are Justin Bieber fans, have flooded the area.
The Canadian hitmaker used the canyon as a stunning backdrop for his 2015 music video 'I'll Show You.'
The video's stunning pastoral landscape spawned a significant boost in tourist numbers for the small Nordic nation, but with the environment in mind, the awe-inspiring locality will be closed for all but five weeks of the year.
Ranger Hanna Jóhannsdóttir has even said that people have bribed her with gifts to gain access.
"Food from people's home country is the most common bribery," she revealed to NBC before adding that she also turned down a free trip to Dubai.
Iceland has experienced a surge in tourist numbers in recent years, but it hasn't only been down to a Justin Bieber music video. HBO's long-running fantasy drama Game of Thrones used the country's rural localities for many of its scenes. Because of this increased media coverage of the tiny nation, which has a population of just 300,000, some 2.3 million tourists visited Iceland last year. 8 years ago that number was just 600,000.
Owing to Iceland's lunar-like and volcanic landscape, soil forms very slowly but can erode almost instantly, which is why Environment Minister Gudmundur Ingi Gudbrandsson has pleaded with high-profile visitors to consider the environment before advertising their country.
"In Justin Bieber's defense, the canyon did not, at the time he visited, have rope fences and designated paths to show what was allowed and what not," he said when speaking to The Associated Press.
"Rash behavior by one famous person can dramatically impact an entire area if the mass follows."